Comparing The Cost Of Electronic LED Signs To Other Media

Once you are calculating the cost of an advertising medium, the normal measure that you employ is the price per exposure. There are varying degrees of quality that define what an "exposure" could be worth so might there be other things to consider, in general, people prefer to utilize cost per exposure since it is straightforward to quantify, calculate, and in the end, to bill to the business enterprise that is doing the advertising in the first place. The abbreviation for that is CPM which represents "cost per thousand ".Therefore, the amount which we derive as our CPM would be the cost for 1000 exposures. Usually this is completed to make the number more manageable. For instance, when we calculated a price per impression for a billboard advertisement it will turn out to about $.002 as opposed to the CPM which may be $2.

Once we have determined a set of CPM figures for a varying set of advertising mediums, we are able to come up with an excellent eld of how effectively ad dollars are spent relative to the others. Electronic LED Signs are, in the end, an advertising medium, so adding them to the comparison will show a great deal out their relative return on investment.

Outdoor advertising (billboard) is usually the cheapest. CPM's range between $1-5 with regards to the location and the grade of the billboard the ad will be placed on. Cable TV may vary greatly and may be between $8 and $25 in terms of CPM. Rates can go much higher though depending on which quantities Ad's are bought in and whether it's for an area or national audience. Radio typically posseses an $8 CPM. On-line ads, usually since they can handle being targeted to a far more specific audience, can be between $8 and $45 CPM. Finally, newspapers are generally between $30 and $35 CPM. Often the more targeted an offer is, the higher the CPM.

Now lets have a look at an on-site LED display. Lets claim that you've 30,000 cars that go by your local area each day and lets claim that you paid $15,000 for the LED display. Assuming 1.5 passengers per car, any particular one time cost would give you 16,425,000 exposures per year. Assuming the LED display lasts you 10 years that means 164,250,000 exposures total. To put that in CPM terms, we're talking about a CPM of less than $0.10. Granted, that doesn't take into consideration things like the electric bill which may be slightly elevated because of the LED display, but at negligent levels. You receive the idea.